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Franchising Path | 5 Common Franchise Myths Dispelled

5 Common Franchise Myths Dispelled

by franchingpath April 12, 2022

Do you want to buy a franchise but aren't sure if it's right for you?

Choosing to start your own business is a significant one. There are several hazards when starting an independent business, especially in a competitive market. On the other hand, investing in a franchise is a great alternative since you get the managerial role you want while working under the umbrella of a well-known brand.

You are not beginning from scratch. Instead, you're joining a thriving brand.

Any reservations you have about investing might be due to common misunderstandings about franchises.

In this article, I dispel the five most frequent myths, giving you the peace of mind you need to make the right decision.

Myth #1: To Join A Franchise, You Must Be An Experienced Manager

While any managerial experience you bring to the post is obviously advantageous, it is not required. Whether they've worked in a related business or not, people from many walks of life can become franchisees.

It is critical that you have a responsible attitude, that you can oversee a team, that you can connect with individuals from all walks of life, and that you can follow the franchise's established processes.

You can be confident that a franchise has a great deal of trust in its franchisees, and they will do everything they can to make sure you're successful. Because when you’re successful, they are successful! 

Myth #2: You Must Invest In A Franchise With A Big Brand

You don't have to invest in a globally-recognized franchise. While having a huge brand associated with your branch can help draw customers in, it is not a guarantee.

Smaller franchises can build a loyal customer base and generate fantastic word-of-mouth marketing if their products and services are good enough.

Consider how well the franchise matches you and your goals and the overall quality it provides. Is it founded on solid values that help customers? Will its location, as well as its products and services, be beneficial to the community?

If you can answer 'yes' to these questions, the franchise is likely for you.

Myth #3: You Can't Be Your Own Boss

While the franchisor will provide you with a strong structure and a functional system, you will still be your own boss. Although some marketing may be done by the franchisor, you will be responsible for establishing your business and making it a success in your local community.

You will have the freedom and flexibility to hire and fire employees, generate service improvement ideas, and overall feel in control.

Myth #4: To Invest In A Franchise, You Must Be Rich

There's no reason you have to be wealthy to invest in a franchise, particularly a new one. The cost of opening your own branch will be competitive, and the franchisor's assistance in setting up the business will be invaluable when you first start out.

The cost of investment may vary depending on factors such as location and venue size, but if you're interested, it’s likely you'll have financing options..

Myth #5: The Franchise Doesn't Care If You're a Good Fit

This is completely false. A franchisor is putting their faith in you to manage a business under their brand. If you're not a good fit, it might damage the brand's reputation.

Just as you must investigate the franchise to ensure that it is the best fit for you, so must the franchisor. They'll want to learn more about you, discover your abilities, and talk about your objectives. It's a two-way street, and you'll have a tight working connection with the franchisor from the start.

Do you have additional questions about franchising? Please schedule a call here.

Filed Under: Franchise

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