When you've narrowed down your franchise options and are getting closer to making a decision, you'll likely receive invitations to what's known as a franchise Discovery Day.
These are typically events held at corporate headquarters where the franchise meets with you, answers your questions, and displays proprietary equipment, among other things. You will almost certainly meet other potential franchisees.
You're there to further evaluate the franchise opportunity, but you're not the only one doing so. Corporate representatives will watch you throughout the event to see if you fit their ideal franchisee.
They've been doing this for a while and know what kind of person would be a good fit for their team. As a result, they'll be watching you just as closely as you're watching them. So take advantage of this opportunity.
Typically, the Discovery Day invitation arrives when you are about to make a decision about whether or not to commit. It is significant. You should treat it as such. Use these six tips to put your best foot forward that day and make the most of it.
- Keep your objectivity. Make sure you don't get swept up in the presentations and demonstrations.
- Take it seriously because it is. Dress appropriately for the occasion, and if in doubt, dress one degree nicer than you think you should. Throughout the day, be punctual, polite, and professional.
- Do your research. Learn more about the industry and fill in any gaps in your understanding of the franchise.
- Take note of the culture and how people interact, both from corporate and any other potential franchisees who are in attendance.
- Pay attention and follow directions throughout the day. Successful franchises are built on systems that can be replicated.
- Prepare to feel overwhelmed. Throughout the day, you will most likely be flooded with information. Carry a notebook with you to write down notes if necessary.
Treat Discovery Day as an important event by putting your best foot forward and paying attention to what is happening around you.
Find out more about preparing for Discovery Day by scheduling a brief call with me.
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