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Franchising Path | Did You Know Franchise Matchmaking Is An Art Form?

Did You Know Franchise Matchmaking Is An Art Form?

by franchingpath August 31, 2022

Perfect matches don't always involve romantic relationships. Cupids, also known as Franchise Consultants, exist in the franchise industry and are experts in the art of matchmaking.

How do you know if you're working with a reputable Franchise Consultant? Like a good life partner, a good listener prioritizes your needs and understands what is important to you. Here are a few indicators that your Franchise Consultant is skilled and experienced.

A Franchise Consultant Who Evaluates Your Commitment

Are you fully committed or just starting out? You want someone knowledgeable enough to recognize this and assist you in determining whether franchise ownership is right for you.

A Franchise Consultant Who Asks Questions And Listens To The Answers

A Franchise Consultant should focus on the client's goals once she has been hired to find the best match for them. A good Franchise Consultant will become acquainted with you on three levels:

  • Personal
    What are the personal goals of the client? Do they want more time with family? Do they want to work from home?
  • Professional
    What is the client hoping to accomplish with his next venture? A client's professional goals reveal what they want now and in the future.
  • Financial
    A diligent Franchise Consultant will investigate the client's financial goals. A Franchise Consultant would not want a client to fall in love with a concept beyond his financial means.

A Franchise Consultant With Connections

Once the Franchise Consultant has all the information about their client, they can begin matchmaking and present options for the client to consider in order to decide who they want to get to know better.

A Franchise Consultant Who Guides The Client Through The Process

After establishing a connection, the client must determine whether the match is appropriate for them. A Franchise Consultant will encourage the client to research the brand and perform validations by speaking with other owners to get a first-hand account of what they should expect as a franchisee. 

If you’d like to find out how I can find your franchise match, please schedule a brief call here.

Filed Under: Franchise

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