According to a recent survey, hiring for franchisees was as challenging as it was for everyone else this year. Approximately 77% of franchisees who hired new employees this year stated that hiring was very or extremely challenging. This is almost 6% higher than the national average of 71%.
When asked why positions were difficult to fill, the most common reason was a lack of applications, 48.88%. Other frequently noted factors were competition from other businesses, 26.97%, and a lack of job experience, 25.28%. Respondents said that retail and sales positions were the most difficult to fill.
The Franchise Reaction
To meet staffing problems, franchisees, like practically every other business, have upped salary 65%. They are also making concerted efforts to keep personnel. This is approximately 6% greater than the national average, which makes sense. Employees of franchises have considerable brand expertise that is tough to replace.
The remaining top strategies were:
- 30% Enhancing recruitment advertising
- 20% Offering recruiting incentives
- 18% Improving perks
What Qualifications Do Candidates Lack?
Both independent businesses and franchises say that candidates lack the necessary business experience. These are the three most prevalent talents applicants lacked.
- 32% Critical thinking/problem solving
- 31% Communication
- 25% Sales/customer relationship management
Most franchisees are incredibly optimistic and feel they’ll survive, 82% while remaining confident in their business.
Small business, including franchising, drives 46.8% of private workforce employment and has been the backbone of the country’s pandemic recovery.
With a proven business model, marketing assets, and the support of a corporate office behind you, now is an excellent time to start a franchise and is less risky than starting your own business from scratch.
If you’d like to find out how I can help you find your franchise match, please schedule a brief call here.