PuroClean Franchise Overview

Why You May Choose PuroClean? / Franchise Highlights

With decades of experience in the restoration industry, PuroClean stands as a beacon of hope, offering unparalleled property restoration services infused with compassion, professionalism, and a steadfast commitment to excellence. Originally founded as a local initiative, PuroClean has evolved into a renowned franchise network, boasting hundreds of independently owned and operated offices across the U.S. and Canada.

PuroClean offers franchise opportunities in all 50 states, providing potential franchisees with a path to independence and success. Known for its top-tier veteran entrepreneur program and industry-leading training and support, PuroClean equips its franchise owners with custom business growth plans tailored to help achieve attractive profit margins.

Through PuroClean’s Certified Priority Response program, franchisees have the opportunity to enhance their profitability and establish themselves as the community’s go-to experts in water damage remediation, biohazard cleanup, mold removal, fire and smoke damage remediation, and other property emergency services by directly connecting with national accounts and insurance agencies.

PuroClean incorporates advanced technology with proprietary software solutions like PuroLogic, Mitigate, and Engage, designed to streamline both franchise operations and restoration service management.

Recognized for its excellence, PuroClean has earned accolades from Entrepreneur Magazine and Franchise Business Review over the past six years in numerous categories. These include Top 500 Franchises, Top Franchises for Veterans, and Top Recession-Proof Franchises, signifying its robust performance and franchisee satisfaction.

PuroClean comprises a network of entrepreneurs united by shared goals and values. The company is driven by three guiding principles: Servant Leadership, featuring bold leadership with a servant's heart; Extreme Ownership, where commitments are honored; and Active Collaboration, promoting teamwork to build a world-class brand.

Brian Towne, a PuroClean franchise owner from Bloomington, Illinois, highlights how PuroClean's authenticity and trust they projected when he first approached them were key factors in his decision, along with the honesty from other franchise owners. “The other brands I met with felt scripted and rehearsed, which was off-putting,” he says. “The PuroClean Franchise Owners I contacted were willing to talk and tell me the good, bad, and ugly about the business. Those calls were incredibly helpful to me, and the willingness of those Franchise Owners to help me on my journey eventually drove me to become a Brand Ambassador.”

In an industry where property damage occurs daily across the nation, PuroClean franchises are strategically positioned to address the needs of property owners. As insurance companies refer and compensate professional restoration services, PuroClean franchisees become pivotal players in restoring communities.

Start your entrepreneurial journey with PuroClean, one of the nation’s leading restoration franchise networks, dedicated to safeguarding integrity, fostering collaboration, and delivering exceptional service.

Financial Requirements

• Liquid Capital Required: $100,000
• Net Worth Requirement: $250,000 
• Special Discounts: A 25% discount is available on the initial franchise fee for military veterans.

Training & Support

• Onboarding:  New Franchise Owners start their journey with an intensive three-week session at the PuroClean Academy in South Florida. In 2017, they enhanced their training reach by introducing the Online Academy, breaking free from the physical limitations of their facility. By harnessing technology, they have successfully trained over 4,800 participants and awarded more than 50,000 course badges.
• Initial Training: New franchisees undergo an intensive three-week training program that comprehensively covers essential areas such as business administration, customer service, ongoing education, marketing, SEO, workplace safety, project management, software skills, estimating, and business development. Located at the corporate headquarters, the PuroClean Academy features a top-tier, IICRC-approved Applied Structural Drying (ASD) facility, fondly known as the "Flood House." This facility, one of only 27 worldwide, serves as the hub for practical, real-world training, including IICRC WRT/ASD courses, hands-on flood house exercises, and examinations. Additionally, the Academy offers a cutting-edge classroom designed for both in-person and virtual learning. Since its inception in 2011, over 1,000 PuroClean associates and insurance professionals have been trained at this location. Following the initial training phase, new franchisees receive four days of on-site mentoring from an experienced PuroClean franchisee. This mentoring fosters an environment conducive to learning from seasoned professionals, allowing newcomers to tap into valuable knowledge and expertise.
• Ongoing Training and Support: PuroClean Franchise Owners benefit from unwavering support, with a dedicated regional director available for guidance every day of the year. They can enhance their skills through additional classes at the PuroClean Academy and have round-the-clock access to extra learning materials via the PuroClean Online Academy. Within 90 days of completing the initial training, franchisees must also finish the IICRC Applied Microbial Remediation Technician course. The franchisor may choose to organize an annual International Convention; if it does occur, attendance is mandatory for franchisees, who are responsible for paying the registration fee.
• Marketing and Brand Support: Franchisees benefit from a range of established and effective sales and marketing resources. These include a comprehensive brand identity guide, an extensive online marketing library, and expert internet marketing assistance. Additionally, they receive franchise support from the national PuroClean PR team and can utilize advanced software solutions, such as PuroLogic and LuxorCRM, among others, to bolster their marketing efforts.

Territory & Operations

• Territory Model: Though PuroClean territories are protected, they are not entirely exclusive. The franchise system employs an open-territory approach, providing new franchise owners with a Protected Office Location (POL) that encompasses a population of 100,000. In these regions, no additional PuroClean offices will be established. Franchisees, however, have the flexibility to serve and seize opportunities beyond their designated territory if they meet the qualifications, with potential expansion to new locations in the future. Beyond the POL, franchisees may receive a “Halo” territory, typically covering up to 150,000 people. This program is evaluated annually by the franchisor, who may alter or terminate it, including any existing Halo territories, at the end of each calendar year.
• Operating and Compliance Guidelines: Franchisees must adhere to specific advertising and operational guidelines within their designated areas. Unlike many other franchises, PuroClean employs a more flexible open-territory model with fewer restrictions. Individual franchisees are required to personally oversee the franchise business for a minimum of 40 hours each business week, ensuring a dedicated focus on managing outside sales, unless they hire a skilled outside salesperson to do so. In the case of a corporate or partnership-owned franchise, at least one equity owner or partner is required to be physically present and supervise the business for the same duration each week. Failure to comply with these guidelines may result in penalties or the revocation of certain corporate program benefits.

History & System Size

Founded as PuroFirst in 1986, PuroClean embarked on its franchising journey under the name PuroFirst International in 1990. Throughout the years, it has transformed into a trusted name in the property restoration industry, providing compassionate and professional services during times of crisis. This evolution was marked by significant milestones, including the formation of its corporate holding company, PuroSystems, LLC, in 1991, and PuroClean’s debut on the Entrepreneur Magazine Franchise 500 list in 2000.

PuroClean has continued to expand its reach and capabilities, welcoming its first female franchise owner in 2008 and entering the Canadian market in 2010. The opening of the PuroClean Academy in 2011, featuring an IICRC-approved flood house, further cemented its role as an industry leader by greatly expanding its training capabilities in water damage restoration. Key leadership changes, such as Steve White's appointment as President & COO in 2013 and the 2015 acquisition by Mark Davis and Frank Torre, propelled the brand forward. The launch of the PuroVet program in 2019 underscored its commitment to supporting veterans with franchise opportunities. By 2022, the franchise network had signed its 400th location and expanded into Puerto Rico. In 2023, PuroClean continued to thrive, with President & COO Steve White celebrating a decade of leadership.

• First franchise sold: 2001
• Total current locations: 470 +

How It Works / Process to Owning a PuroClean Franchise

• Step 1: Request Information. Embarking on the journey to own a PuroClean franchise begins with gathering comprehensive information. This initial step is crucial for understanding the potential and responsibilities that come with owning a franchise. By reaching out to Franchising Path, you can significantly streamline this process. They offer expert guidance, helping you navigate the intricate details of franchising opportunities. Franchising Path’s goal is to help you get access to all necessary resources to make an informed decision, presenting you with a streamlined approach tailored to your needs and goals.
• Step 2: Pre-Approval Process. The pre-approval phase is a critical step during which the franchisor evaluates your suitability as a franchise owner. It involves an assessment of your financial standing, experience, and business acumen. Franchising Path's consulting services can be invaluable during this stage, offering solid consultation and potentially enhancing your profile to make you the best candidate for approval. Their experienced consultants will work closely with you to provide a solid sounding board of an experienced franchise consultant and help determine if what you are looking for in a franchise aligns with PuroClean's expectations.
• Step 3: Training Program. Once approved by the franchisor, you will be awarded a territory, purchase the franchising rights, and enter the training phase, designed to equip you with the knowledge and skills needed to successfully operate a PuroClean franchise. The franchisor and fellow franchisees will be supportive partners, offering additional insights and strategies to maximize your learning.
• Step 4: Launch and Ongoing Support After completing your training, the launch phase will begin, with ongoing support from PuroClean's business development team. The franchisor's system helps refine your business practices, optimize operations, and foster growth.
• Typical Timeline for Onboarding. The typical onboarding process is meticulously structured to set you on the path to success. Using PuroClean's business model template, you will have a conversation with their operations partners and support team to discuss your path to potential success within the first few weeks after signing the franchise agreement. During their PuroClean Academy training, you'll learn the fundamentals of running a business–including operations, sales, marketing, processing insurance claims, accounting, and hiring.

Your Path to Owning a PuroClean Franchise Starts Here

Thinking about buying a PuroClean franchise? You're not alone. PuroClean is one of the most trusted names in water damage and property damage restoration for commercial and residential customers—and you're smart to be considering a brand backed by decades of success, operational support, and recession-resistant services in a real recession proof industry.

But here's the truth: business ownership isn't just about signing a check and hoping for the best.

That's where Franchising Path steps in.

Clarity Over Complexity: Learn Real Franchise Investigation Through a Proven Process

We break it all down—no fluff, no pressure. Whether you're exploring PuroClean for the first time or you've been browsing franchise directories for weeks, our system walks you through:

• What it really takes to get approved as a PuroClean franchise owner (application, validation, and franchise agreement steps).
• Disclosure documents and due diligence—decoded from the franchise disclosure document (FDD).
• ROI frameworks—how to evaluate PuroClean against your goals, ramp-up, and fit for local business demand.
• Territory analysis, training insights, and startup timelines.
• Direct access to advisors who've been in your shoes—and succeeded as franchise owners.

Navigate with Confidence—Not Guesswork

The franchising world can be confusing, full of jargon and sales speak. We're here to cut through that noise and put you in control—focusing on customer service excellence, relationships with insurance agencies and major insurance companies, and how to drive business from both residential customers and commercial accounts.

Common PuroClean Franchise Questions

The initial investment for a PuroClean franchise typically ranges from $226,280 to $262,145, covering the initial franchise fee, equipment package, branded vehicle setup, initial training expenses, and working capital. This includes essentials such as restoration tools, software systems, and onboarding support for damage remediation flood water, flood water removal, fire and smoke damage, and mold removal/biohazard cleanup. PuroClean allows new owners to exclude the vehicle and equipment packages (and finance them separately). PuroClean often requires approved vendors, and sufficient liquid assets help cover early expenses. Always refer to the latest franchise disclosure document for exact figures and obligations.

What are royalty and marketing fees?

• Royalty fees: typically 3%–10% of gross sales, depending on current-year totals.
• Marketing fee: 2% of gross service sales.
• Additional ongoing fees (e.g., software, training, or events) may apply.

These fees support national branding, operating systems, and support teams that help franchise owners manage growth and leverage national accounts with major insurance carriers and north american insurance companies.

How long is the training?

Training is nearly three weeks, divided into two stages:

• Two weeks at the PuroClean Academy (the brand’s corporate headquarters) in Florida—a state of the art facility with an IICRC-certified flood house and premier ASD facility for real life practical instruction in remediation flood water removal, removal fire and smoke, smoke damage remediation, and damage remediation mold removal.
• Four days of on-location mentorship with an experienced owner, giving you in person exposure to daily operations, PuroClean technicians, and property managers/insurance professionals workflows.

Owners can also use the online academy and continuing education courses to expand training capabilities and specialized education.

Is financing available?

Yes. New franchisees can access third-party financing for vehicles and equipment. Because PuroClean appears in the SBA Franchise Directory, you may qualify for SBA-backed options. If you’d like, request a free PuroClean franchise discovery call to review lenders and a funding roadmap for your financial future.

Are territories exclusive?

PuroClean uses an open-market approach with protected locations (population ~100,000). No new offices open within that protected area, but qualified owners can serve beyond their base and later expand with a new location. Effective franchise owners manage capacity, staffing, and time marketing to reach both residential customers and commercial opportunities.

What PuroClean franchise owners manage (day-to-day)

• Water damage remediation flood projects and flood water removal
• Fire and smoke damage cleanup and smoke damage remediation
• Mold removal and biohazard cleanup
• Relationship building with insurance agencies, adjusters, and property owners to establish relationships that sustain business restoration demand

Throughout, individual franchise owners tap brand playbooks, operating systems, and support teams of a seasoned franchising company—the “paramedics of property damage”—to serve home and business restoration needs in his or her community.