Franchise

This Franchise Is Making A Difference In The World Through Food

This brick-and-mortar cafe is a one-of-a-kind lifestyle brand that offers customers multiple options to pursue their healthy lifestyle goals. While customers love the food, there is even more for franchise owners to love.

The concept began franchising in 2016. Superior nutrition options, a steady dose of health and wellness education, and a diverse support community continue to gain the franchise fans at their 80 locations across the country.

Most recently, it received honors as one of the Top 50 fastest-growing small franchise concepts in the U.S. by Restaurant News Magazine.

From a franchisee's perspective, here is what I love about this type of franchise:

Low Investment: A lower investment cost than most fast-casual concepts.
Five Revenue Streams: These include our café menu, grab ‘n’ go options, weekly meal plans, marketplace products, and catering.
Small Spaces: Operates in smaller spaces than most similar concepts.
Attractive Hours: Flexible hours for franchisees, with most cafes closing at 7 pm.
Easy Management: Stores can be run with great labor percentages.
Simple Menu: Our menu is streamlined and easy for anyone to reproduce, whether you have food service experience or not,
National Brand Recognition: A devoted online social media fanbase to high-profile publicity outlets.

Find out how to join this highly-successful and healthy lifestyle brand while positively impacting your community. I look forward to sharing more over a conversation with you.

If you’d like to begin your path to franchise ownership, please schedule a brief call here.

Qualifications For Selecting A Franchise Consultant During Your Initial Call

The right credentials can help you determine whether a Franchise Consultant is qualified to meet your needs, but there are other factors to consider when selecting a Franchise Consultant.

An introductory call is usually the first step in connecting with a Franchise Consultant. Consider the qualifiers listed below as the call progresses.

First impression: Does the consultant ask many questions to get to know YOU?? Do they have a system in place? Also, does their system collaborate with you to identify your top business needs?

Franchise recommendations: Does the consultant immediately send you a list and rush you off the phone? Poor franchise matches are often the result of proposing franchise opportunities too soon.

A knowledgeable Franchise Consultant has a systemized approach involving multiple meetings. This system will help you find your franchise matches instead of jumping in and matching you with their top three most popular businesses of the month.
It takes time and effort from both of you to find the right business for YOU. A seasoned Franchise Consultant saves you time and money and guides you through the investigation process.

Proven track record: It's important to ask your consultant questions about their process. You can also look at their website, LinkedIn profile, and affiliate groups so you can learn more about their level of experience in the franchise community.

Ownership Experience: Having real-world experience is important. You will feel more confident because you know the Franchise Consultant has been in your position as a business owner.

Has the Franchise Consultant had a business of their own?
When it comes to their capacity to match you with the ideal franchise business, your potential Franchise Consultant's level of experience in the franchise industry makes a significant difference.
Is the Franchise Consultant willing to guide you through the education and matching process?
Does the Franchise Consultant give you another perspective, challenging you to look outside what you thought you knew?

If the qualifications above are a match for you, then you will want to agree to a second call to learn more about the process.

Are you ready to find your franchise match? Then, please schedule a brief call here.

Did You Know Franchising Is A Legit Side Hustle?

The development of side businesses is arguably one of the most fascinating current business topics. Whatever you want to call it: the gig economy, micro-business, passive income, or a side business. Approximately 42% of these people also have a day job.

When you consider how our working environment has evolved, the news isn't all that shocking. According to the most recent data, 30% of all Americans work a hybrid schedule, and 15% never work in an office at all.

These circumstances have created a very favorable environment for generating additional income, which is easily accomplished through franchise ownership.

There are numerous benefits to owning a franchise as a side hustle, whether you are a stay-at-home mom whose children have returned to school or an enterprise-level business owner looking to diversify your holdings.

It is entirely possible to keep your day job while earning a passive income, depending on the franchise opportunity and the circumstances of your situation.

This additional discretionary income could be useful for activities or projects that you would otherwise have to put off. For other franchise owners, starting a side business will serve as a stepping stone to expanding your business before taking full-time control.

These semi-absentee franchise models are successful when talented individuals can be recruited and retained to run the day-to-day operations. In franchising, this is referred to as a managing-the-manager model.

One of the most common misconceptions about franchising is that ownership requires your full time and attention. Actually, many of the almost 4,000 different franchise concepts available on the market are created with the intention of being run under a semi-absentee ownership model.

It is no longer necessary to give up your day job in order to own a franchise. Considering starting a side hustle through franchising? Yes, that is now a thing.

If you’d like to find out how I can help you start your side hustle, please schedule a brief call here.

Matching Your Skills And Experience To Your Franchise Selection

How do you know which franchise is right for your investment? With so many franchise brands and industries to choose from, the options can be overwhelming.

Even though opening a franchise is primarily about making money, where would you rather spend your time if you had a choice? Making money for yourself or someone else?

Your skills and experience are important considerations when deciding on the best franchise for you.

Are you a doer? A hands-on person?
Do you prefer to delegate as a manager?
Do you prefer to work independently or as a team?
Are you ready to be a leader, telling others what to do and making all major decisions on a daily basis?

Consider retail or service if you enjoy working with people. Consider a B2B franchise if you want weekends and evenings for your family or yourself. Do you want to interact directly with customers, work in an office, or simply work on the business with the manager doing the day-to-day?

These questions have no correct answers. There are only your answers. Consider them from the standpoint of trade-offs. Some people are driven and carried through the selection process by a strong desire to be independent, to be their own boss.

In an uncertain economic environment, many entrepreneurs are finding that purchasing a franchise is a better option than starting their own business.

You should ask yourself if you can work long-term with your franchisor. Do their goals and values match yours? Signing a franchise contract involves collaboration with franchise management and staff, as well as adhering to their operating system and rules. Different franchises have their own cultures. Make sure you can work with the people you'll spend time with before investing.

If you want to discuss your skills, experience, and franchise options, please schedule a brief call here.

5 Things To Do And 5 Things Not To Do When Attending Discovery Day

Discovery Day is a critical step in the due diligence process, whether you're a seasoned franchisee or just starting out.

I've attended several Discovery Days (DD) and compiled this list of what to do and what not to do.

Do: Prepare Yourself
Do your research on the brand. First, attend all calls with the brand representative(s) and perform some online research on the company. Next, speak to franchisees. I think there is nothing more important than speaking to and asking questions to those already ahead of you. Then, attend the DD. this takes you inside to observe how the franchise works. You also should read and understand the Franchise Disclosure Document (FDD).

Do: Bring Your Business Partners Or Spouse
Anyone who will be working in the business should be aware of what they are signing up for. They can also serve as a sounding board for topics discussed during the Discovery Day presentation.

Do: Ask Questions
Before you attend, try to have most of your questions answered beforehand. You will undoubtedly have some questions as you conduct your research of the brand and review of the FDD, but try to have most answered before you travel.

Do: Bring Energy
Be energetic and participate in the discussion. Keep in mind that discovery day is a two-way interview. You should also make connections with the other attendees.

Do: Take Notes
The Franchisor will most likely offer to send you some of the Discovery Day presentations after it's finished, but take your own notes during the presentation, tour, and so on.

5 Things Not to Do

Don't Wear Flip-Flops To The Franchisor's Office
You're attending an interview. Even seasoned franchisees should show the executive team that they care by dressing professionally.

Don't Leave Your Phone On The Table
The buzz or ring of a cell phone is the worst possible distraction during a meeting.

Don't Be Shy
Don't leave until you've gotten all of the information you need to make an informed decision. Get to know the team that will be supporting you.

Don't Assume You're A Fit
A franchisor may refuse to make you a franchisee. They may make their decision based on the interview or on a combination of factors.

Don’t Attend Too Soon
This is one of the final stages of the franchise investigation process, so don’t go before you are 95% ready to say Yes (or No). Discuss with your franchise coach/consultant and brand representative when this timing may be right for you.

Following my Discovery Day tips will help you on your path to a successful future as a franchisee.

Find out more about how to prepare for Discovery Day by scheduling a brief call here.

Franchise vs. Start-up: Entrepreneurs Can Enjoy All the Benefits Without the Risk

Franchising is a popular option for entrepreneurs pursuing business ownership. However, franchising and start-up businesses are two distinct concepts that share many aspects while also having significant differences.

Many aspects of the start-up model are shared by franchising. For example, both involve businesses that sell goods or services, and the start-up owner or franchisee is in charge of the business's day-to-day operations, such as hiring and supervising employees, ordering inventory, marketing the business, and keeping financial records.

One significant difference between the franchise model and start-up businesses is that franchisors provide extensive training for all aspects of the business. As a result, you receive a ton of assistance and direction on managing the business on a daily basis rather than having to figure everything out on your own.

The level of support franchisees can expect from the parent company far exceeds that of a typical start-up business owner and includes supply agreements, national marketing campaigns, and administrative support. Because of the franchisor's support, the franchise model is much less risky than other types of businesses.

The franchise system was created to maximize profits for all parties involved, including franchisors looking to expand their brands and franchisees striving to operate successful businesses.

Consumers win because the franchise system has made it possible to market a wide range of products and services more reliably and affordably than start-up owners could have done alone.

For those looking to reduce their risks while still benefiting from a successful business, the benefits of franchising clearly outweigh the benefits of other business models.

If you want to explore your entrepreneurship options, please schedule a brief call here.