ServiceMaster Franchise Overview
| Founded | 1929 |
| Headquarters | Atlanta, Georgia. |
| Franchising Since | 1952 |
| Total Units | 800+ |
| Industry Category | Restoration services |
| Initial Investment Range | $255,075 - $365,310 |
Why You May Choose ServiceMaster Restore? / Franchise Highlights
ServiceMaster Restore stands as a distinguished leader in the water damage and disaster restoration industry, specializing for over 65 years in helping communities recover from significant natural disasters like hurricanes and wildfires or damage from nearby flooding or burst pipes. Unlike many other restoration franchises, ServiceMaster Restore offers its franchisees substantial support throughout their journey. From initial conversations with the franchising team to ongoing assistance from the innovative marketing, sales, and Franchise Support Center teams, franchisees are never alone.
A key differentiator for ServiceMaster Restore is its partnership with major insurance carriers nationwide. Franchise owners benefit from national account programs, which consistently drive additional revenue. Moreover, ServiceMaster Restore’s Quality Restoration Vendor (QRV) network, established in 1991, ensures best practices are adhered to, leading to unrivaled customer satisfaction, integrity in operations, and cutting-edge technology integration.
As part of the ServiceMaster Brand family, ServiceMaster Restore is committed to "Making Everyday Heroes More Heroic," delivering exceptional restoration services across North America. With over $1 billion in annual revenue, ServiceMaster Restore is a proven leader and a compelling franchising opportunity poised for continued growth. A J.D. Power study shows that recommending ServiceMaster Restore improves customer satisfaction, increasing carrier trust and strengthening your business’s value.
Franchisees can thrive in this stable, recession-resistant industry without needing prior experience in restoration or home improvement, thanks to comprehensive training and support. These offerings underscore ServiceMaster Restore's dedication to the success of its franchisees, allowing them to control their own destiny in a lucrative market.
Rick Dykstra, a franchise owner, shares, “As a franchise owner, I have had the opportunity to set our destiny for the benefit of my family and our team, including the opportunity to add a second franchise very early on in our startup. ServiceMaster Brands has invested in improvements that have better supported the franchise owner in our endeavor to serve as many people as possible in our market.”
Financial Requirements
- Liquid Capital Required: $150,000 - $200,000
- Net Worth Requirement: $300,000
- Special Discounts: A 20% discount is available on the initial franchise fee for military veterans, and a 10% discount is available on the initial franchise fee for women and minorities.
Training & Support
- Onboarding: ServiceMaster Restore offers an extensive franchise training program designed to ease the transition into the restoration industry. Whether franchisees are seasoned entrepreneurs or first-time business owners, they benefit from interactive online modules followed by two weeks of hands-on training at the Memphis facility. This comprehensive approach ensures that franchisees are well-equipped to manage their ServiceMaster Restore franchises efficiently.
- Initial Training: After a week of preparatory coursework, franchisees attend the ServiceMaster Restore Academy in Memphis. There, they gain hands-on experience and foundational knowledge in various business operations, including sales, marketing, accounting, and recruitment. Training also covers essential areas like water and fire damage restoration, mold damage remediation, and structural cleaning. Although direct fieldwork may be limited, understanding the services offered is crucial. Beyond academy coursework, franchisees must undergo training on the franchise's operating systems and software, as well as obtain necessary IICRC certifications. This training requires a significant time investment and is tailored to the individual pace of each franchisee.
- Ongoing Training and Support: ServiceMaster Brands' support extends well beyond the franchise launch. They continually invest in resources that enable franchisees to remain competitive in the emergency remedial services market. Franchisees have access to business development support and consultants, a nationwide network of vendor partnerships, and ServiceMaster Brands University, an online education platform for owners and staff. Additionally, the National Franchise Council—comprised of elected franchise owners—works to align the brand with network needs.
- Marketing and Brand Support: ServiceMaster Restore's marketing support includes website development, social media, email campaigns, and more, all aimed at boosting business growth and enhancing the ServiceMaster Restore brand nationally. Franchisees also have access to the Quality Vendor Program in collaboration with national insurance firms, providing additional revenue streams for their ventures.
Territory & Operations
- Territory Model: Non-exclusive territories to franchisees, but allows franchisees to expand their business beyond immediate service areas.
- Operating and Compliance Guidelines: Franchisees are required to adhere to advertising and operational guidelines within their service areas. Non-compliance may result in penalties or the loss of privileges related to corporate programs. However, unlike other franchise systems that dictate mobilization efforts, ServiceMaster Restore's goal is cooperation between franchisees at both the local level and with mobile units, providing the best revenue opportunities and corporate support.
History & System Size
Founded in 1929 by Marion E. Wade, ServiceMaster Brands embarked on its franchising journey in 1952, and over 65 years later, it has grown into a pivotal player within the North American restoration industry. Guided by the mission of "Making Everyday Heroes More Heroic," ServiceMaster Restore, along with its sister franchise, ServiceMaster Clean, has earned the trust of countless communities and individuals by consistently exceeding their expectations. This dedication to excellence is evident in the remarkable expansion of the franchise system, which now boasts over 3,200 franchisees operating across 4,600 locations that serve more than 1,000,000 homes and businesses annually in the United States and Canada.
Recently acquired by Roark Capital in 2021—known for owning household names such as Arby's, Sonic, and Dunkin' Donuts—ServiceMaster Brands relocated its headquarters to Atlanta, Georgia, a strategic move that positions it for further growth. The brand's ambitious expansion saw key acquisitions, including Two Men and a Truck and Aftermath Services, which have since been rebranded as Two Men and a Junk Trunk and ServiceMaster BioClean, respectively. With over $1 billion in annual revenue, ServiceMaster Restore is not only a leader in disaster restoration services but also offers a robust opportunity for aspiring franchisees looking to tap into an industry with sustained growth and success.
- First franchise sold: 1952
- Total current locations: 800 +
How It Works / Process to Owning a ServiceMaster Restore Franchise
- Step 1: Request Information Embarking on the journey to own a ServiceMaster Restore franchise begins with gathering comprehensive information. This initial step is crucial for understanding the potential and responsibilities that come with owning a franchise. By reaching out to Franchising Path, you can streamline this process significantly. They offer expert guidance, helping you navigate the intricate details of franchising opportunities. Franchising Path’s goal is to help you get access to all necessary resources to make an informed decision, presenting you with a streamlined approach tailored to your needs and goals.
- Step 2: Pre-approval Process The pre-approval phase is a critical step where the franchisor evaluates your suitability as a franchise owner. It involves an assessment of your financial standing, experience, and business acumen. Franchising Path's consulting services can be invaluable during this stage, offering solid consultation and possibly enhancing your profile to be the best candidate for approval. Their experienced consultants will work closely with you so that you have a solid sounding board of an experienced franchise consultant and see if what you are looking for in a franchise aligns with ServiceMaster Restore's expectations.
- Step 3: Training Program Once pre-approved, you are awarded territory, purchase the franchising rights, and will enter the training phase, designed to equip you with the knowledge and skills needed to successfully operate a ServiceMaster Restore franchise. The franchisor and fellow franchisees will be supportive partners, offering additional insights and strategies to maximize your learning.
- Step 4: Launch and Ongoing Support After completing your training, the launch phase will begin, with ongoing support from ServiceMaster Restore's business development team. The franchisor's system helps refine your business practices, optimize operations, and foster growth.
- Typical Timeline for Onboarding: The typical onboarding process is meticulously structured to set you on the path to success. Using ServiceMaster Restore's business plan template, you will have a conversation with their operations partners and support team on your road to potential success within the first few weeks after signing the franchise agreement. During their Academy training, you'll learn the fundamentals of running a business–including operations, sales, marketing, accounting, and hiring.
Your Path to Owning a ServiceMaster Restore Franchise Starts Here
Thinking about buying a ServiceMaster Restore franchise? You're not alone. ServiceMaster Restore is one of the most trusted names in property restoration—and you're smart to be considering a brand that’s backed by decades of success, operational support, and recession-resistant services.
But here's the truth: Franchising isn't just about signing a check and hoping for the best.
That's where Franchising Path steps in.
Clarity Over Complexity: Learn the Real Franchise Ownership Process
We break it all down—no fluff, no pressure. Whether you’re exploring ServiceMaster Restore for the first time or you've been browsing franchise directories for weeks, our system walks you through:
- What it really takes to get approved as a ServiceMaster Restore franchisee
- Disclosure documents and due diligence—decoded
- ROI frameworks—how to evaluate ServiceMaster Restore against your goals
- Territory analysis, training insights, and startup timelines
- Direct access to advisors who’ve been in your shoes—and succeeded
Navigate with Confidence—Not Guesswork
The franchising world can be confusing, full of jargon and sales speak. We’re here to cut through that noise and put you in control.
Common ServiceMaster Restore Franchise Questions
What's included in the initial investment?
The initial ServiceMaster Restore franchise investment typically ranges from a minimum investment of $255,075 to a maximum of $365,310, covering the franchise fee, equipment package, branded vehicle setup, initial training, and working capital. This amount can vary depending on investment type, available markets, and other expenses related to business setup.
The initial franchise investment includes essentials such as restoration tools, software systems, and onboarding support. Some incurred vendors and miscellaneous opening expenses, such as travel to the ServiceMaster Restore Academy, may apply. Real estate, specialized certifications, and additional vehicles can increase costs.
ServiceMaster Brands require franchisees to purchase through approved quality restoration vendors and maintain a cash reserve (liquid assets) for early operational costs. To make a smart franchise investment, always review all the financial information and the most recent Franchise Disclosure Document (FDD) before signing a franchise agreement. The FDD includes details on franchise costs, average gross sales, and other financial obligations.
ServiceMaster Restore offers business professionals and ideal franchise owners a well-structured franchise system with cutting-edge technology, industry-leading resources, and support that helps ensure success in the restoration industry.
What are royalty and marketing fees?
Royalty fees are a recurring part of the ServiceMaster Restore business model. Franchise owners pay the greater of $250 or 10% of monthly gross service sales.
In addition to royalties, a marketing or advertising fee applies. ServiceMaster Restore franchisees contribute 0.5% of gross service sales exceeding $7.5 million or 2% of sales up to $7.5 million. These fees fund national campaigns, cleaning and restoration awareness initiatives, and brand marketing that attracts customers across multiple channels.
Other ongoing fees and expenses may be incurred depending on the business’s performance and vendor relationships. Your CPA may also recommend setting aside additional funds for taxes, insurance, and employee-related expenses.
How long is the training?
The best-in-class training at the ServiceMaster Restore Academy typically lasts four to six months. The initial training includes three weeks of in-person, hands-on training at the academy and ongoing online courses to prepare you for certification exams like IICRC. This comprehensive onboarding process helps franchise owners become journey ready for opening day and ensures they offer industry-leading services to customers.
Training covers a range of business operations — from managing incurred employees to working with insurance carriers and opening vendors — equipping you with the knowledge to operate efficiently and confidently.
Is financing available?
Financing is available for new franchisees. ServiceMaster Restore offers equipment rental programs with 60-day payment terms to improve cash flow. The franchising team also provides guidance on SBA loans and other third-party financing options, as ServiceMaster Brands are listed in the SBA Franchise Directory.
Whether you’re transitioning from janitorial services, office buildings management, or starting your own business, franchising with ServiceMaster is a smart move for business professionals seeking stability and long-term growth. Financial opportunities are available for qualified applicants, and the franchising team can connect you with lenders who understand the restoration industry.
Are territories exclusive?
No — ServiceMaster Restore does not offer fully exclusive territories. The franchisor encourages cooperation between franchisees at the local level and with mobile units to provide the best coverage, customer satisfaction, and corporate support.
This collaboration helps franchisees handle customer worries effectively, serve nearby communities, and maintain high service standards. Each ServiceMaster Restore franchise benefits from a nationwide network of franchisees who share best practices and success strategies.
Conclusion
Joining the ServiceMaster family means entering an established network with a proven business model, strong brand recognition, and a legacy of success. From initial training to continuous support, the franchising process is designed to help new owners succeed.
If you’re ready to own your own boss journey with a trusted restoration franchise, complete the online form today to receive all the information from the franchising team. A representative will touch shortly to discuss available markets, financial opportunities, and the next steps toward opening your new business with ServiceMaster Restore.
Learn More About Owning a ServiceMaster Restore or Similar Franchise
Additional Resources
Blog resources & guides
- Blind Spots of Buying a Franchise and How a Franchise Consultant Can Help
- Top 6 Financial Questions to Ask Before Buying a Franchise
- Is Franchising Right For You? Take Our Franchising Quiz
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Disclaimer + Data Updated: 10-6-2025
Information is for general purposes only and based on the latest available Franchise Disclosure Document (FDD). Details may have changed in the most recent FDD. No offer to sell or solicitation to buy a franchise is being made. Offers are made only through a registered FDD or, as applicable, in the state you reside in or are purchasing in. Franchise availability may vary by location. There is no guarantee of financial performance or success. All business ventures, including franchising, involve risk. Always consult legal and financial professionals before investing.
