Servpro Franchise Overview
| Founded | 1967 |
| Headquarters | Gallatin, Tennessee. |
| Franchising Since | 1969 |
| Total Units | 2,300 + |
| Industry Category | Restoration services |
| Initial Investment Range | $241,000 - $302,000 |
Why You May Choose SERVPRO? / Franchise Highlights
SERVPRO specializes in professional residential and commercial cleaning services, addressing issues such as fire, smoke, water, wind, and other damage restoration, mitigation, repair, and reconstruction. They also offer mold remediation and bioremediation services, as well as cleaning and disinfection processes to curtail the survival of viruses and emerging viral pathogens. Investing in a SERVPRO franchise presents the opportunity to own a business within a stable, recession-resistant industry. The franchise is a perfect match for entrepreneurs from various backgrounds—experience in the restoration and construction industries is beneficial but not mandatory. Extensive training, support, and in-house financing options are available for qualified buyers (New sales only.)
As a recognized leader in the restoration industry, SERVPRO’s franchise system has been the #1 ranked franchise in the restoration services category by Entrepreneur magazine for 22 consecutive years. It also boasts a top 15 placement in Entrepreneur's 2025 Franchise 500® list. With over 2,300 franchises, SERVPRO is the #1 choice in the multi-billion-dollar cleanup and restoration industry
A strong brand is foundational to a successful business. SERVPRO franchise owners benefit from the company's esteemed reputation and leadership within the commercial and residential restoration industry. After qualifying, owners can also have access to national account programs with major insurance providers and commercial clients further enhances local business opportunities.
"If you are considering being a franchise owner, the opportunity is just tremendous. You really control your destiny. If you're willing to work hard, follow a system, and believe in a dream, you can pretty much achieve anything you set your mind to," — Bill Callahan, SERVPRO franchise owner.
Financial Requirements
- Liquid Capital Required: $105,000 - $110,000
Training & Support
- Onboarding: SERVPRO is committed to empowering its franchise owners with comprehensive training and robust support resources. The onboarding begins with a pre-classroom program that includes home study and visits to operating SERVPRO franchises. This prep phase is crucial for easing franchisees into the dynamics of the business, with guidance from a Business Development Program (BDP) Specialist who helps complete an information-gathering checklist.
- Initial Training: Once the pre-training phase is completed, franchisees attend the New Franchise Training Program (NFTP) at SERVPRO headquarters in Gallatin, Tennessee. This in-depth training combines classroom instruction with hands-on practice led by industry-leading instructors. Training adheres to the standards set by the Institute of Inspection Cleaning and Restoration Certification (IICRC®), incorporating cutting-edge drying science and restoration practices. For those interested in specialized services such as reconstruction or mold remediation, additional certifications may be required based on state regulations. However, these are not mandatory for all franchises. SERVPRO provides opportunities for initial training for additional personnel at a reasonable cost.
- Ongoing Training and Support: Support continues post-training, as franchisees are paired with a BDP specialist who offers startup assistance through monthly visits during the first six months of operation. Franchise Business Consultants (FBCs) are also available to help guide the franchisees in following the SERVPRO Operating System effectively. Continuing education is a cornerstone of the SERVPRO support system, with regular training opportunities and e-learning modules available to franchise owners and their teams. This ensures that all staff remain proficient and informed about the latest industry practices.
- Marketing and Brand Support: Marketing support is another critical component, with SERVPRO maintaining a consistent brand image through a proprietary brand identity guide. Franchisees contribute to a national marketing fund, which underpins various advertising initiatives including TV commercials, sponsorship programs, and print ads—all designed to boost brand awareness and drive consumer demand. Finally, SERVPRO's Hero Ready Gear Program ensures that production crews, owners, and office staff are equipped to maintain a professional appearance, reinforcing the company’s strong brand presence. After qualifying, owners can also have access to national account programs with major insurance providers and commercial clients further enhances local business opportunities.
Territory & Operations
- Territory Model: Each SERVPRO franchise operates under a non-exclusive territory model. Franchisees are designated "operating territories" with populations ranging from 50,000 to 80,000, though exclusive rights are not granted, allowing other franchises to potentially open in the same area.
- Territory Guidelines: Territories are established based on detailed socioeconomic and demographic analysis, considering factors such as total population and poverty levels to calculate a net population. This is paired with the franchisee's ability to meet specific SERVPRO service response standards.
- Operating and Compliance Guidelines: Franchisees are required to adhere to rigorous advertising and operational guidelines within their territories. Non-compliance can lead to penalties or loss of privileges concerning corporate programs. However, franchisees may have opportunities to obtain leads from adjacent open territories after one year, provided certain criteria are satisfied.
History & System Size
Founded in 1967 as a simple painting business by Ted and Doris Isaacson in Sacramento, CA, SERVPRO has evolved into the leading cleanup and restoration company in the nation. By 1969, they began franchising in the cleaning and restoration sector. A significant leap occurred in 1979 with the acquisition of the Bristol-Meyers Domesticare Division, adding 175 franchises to its network. In 1988, the company strategically relocated its corporate headquarters to Gallatin, TN, a location that provides proximity to 50% of the U.S. population within a 600-mile radius. At that time, SERVPRO boasted 647 franchises. In 1991, their impact in the community earned them the title of Small Business of the Year from the Nashville Business Journal.
The franchise network continued its expansion, reaching its 1,000th franchise milestone in 2000. Today, SERVPRO operates in both the United States and Canada. In 2019, The Blackstone Group's acquisition of a controlling stake strengthened its resources and market presence.
For 22 years, SERVPRO has consistently been ranked #1 by Entrepreneur magazine in the restoration services category, and it’s been highlighted as one of the fastest-growing franchises for 2025.
- First franchise sold: 1969
- Total current locations: 2,300+
How It Works / Process to Owning a SERVPRO Franchise
- Step 1: Request Information Embarking on the journey to own a SERVPRO franchise begins with gathering comprehensive information. This initial step is crucial for understanding the potential and responsibilities that come with owning a franchise. By reaching out to Franchise Path, you can streamline this process significantly. They offer expert guidance, helping you navigate the intricate details of franchising opportunities. Franchise Path’s goal is to help get you access to all necessary resources to make an informed decision, presenting you with a streamlined approach tailored to your needs and goals.
- Step 2: Pre-approval Process The pre-approval phase is a critical step where the franchisor evaluates your suitability as a franchise owner. It involves an assessment of your financial standing, experience, and business acumen. Franchise Path's consulting services can be invaluable during this stage, offering solid advice and possibly enhancing your profile to be the best candidate for approval. Their experienced consultants will work closely with you to ensure all documentation is complete and aligned with SERVPRO's expectations.
- Step 3: Training Program Once pre-approved, you will enter the training phase, designed to equip you with the knowledge and skills needed to successfully operate a SERVPRO franchise. Franchise Path continues to be a supportive partner, offering additional insights and strategies to maximize your learning.
- Step 4: Launch and Ongoing Support After completing your training, the launch phase will begin, with ongoing support from SERVPRO's corporate team and the invaluable expertise of Franchise Path’s consultants. This dual support system aids in refining your business practices, optimizing operations, and fostering growth.
- Typical Timeline for Onboarding: The typical onboarding process is meticulously structured to set you on the path to success. Starting 45 days before attending the NFTP, you can expect to work with a Business Development Program (BDP) Specialist who will assist in completing an information-gathering checklist necessary for the program. The NFTP itself spans approximately 30 days, laying a comprehensive foundation for your franchise journey.
Your Path to Owning a ServPro Franchise Starts Here
Thinking about buying a ServPro franchise? You're not alone. ServPro is one of the most trusted names in property restoration—and you're smart to be considering a brand that’s backed by decades of success, operational support, and recession-resistant services.
But here's the truth: Franchising isn't just about signing a check and hoping for the best.
That's where Franchising Path steps in.
Clarity Over Complexity: Learn the Real Franchise Ownership Process
We break it all down—no fluff, no pressure. Whether you’re exploring ServPro for the first time or you've been browsing franchise directories for weeks, our system walks you through:
- What it really takes to get approved as a ServPro franchisee
- Disclosure documents and due diligence—decoded in plain English
- ROI frameworks—how to evaluate ServPro against your goals
- Territory analysis, training insights, and startup timelines
- Direct access to advisors who’ve been in your shoes—and succeeded
Navigate with Confidence—Not Guesswork
The franchising world can be confusing, full of jargon and sales speak. We’re here to cut through that noise and put you in control.
Common ServPro Franchise Questions
What’s included in the initial investment?
The initial ServPro franchise investment typically ranges from $241,000 to $379,000, covering the franchise fee, equipment package, branded vehicle setup, initial training, and working capital. This includes essentials like restoration tools, software systems, and onboarding support, though real estate, specialized certifications, and extra vehicles may add to the cost. ServPro often requires purchasing from approved vendors, and a cash reserve is necessary to cover early operational expenses. Always refer to the most recent Franchise Disclosure Document (FDD) for exact figures and obligations.
What are royalty and marketing fees?
- Royalty fees are a monthly royalty fee ranging from 3% to 10% of your gross sales in SERVPRO's case, depending on the volume of business.
- Some franchises charge an additional monthly ad or marketing fee, which in the case of SERVPRO, is 3%
How long is training?
The initial training program for a ServPro franchise typically lasts 15 days at the corporate training facility. Franchise Solutions+2Franchise Business Plans+2 After that, franchisees receive ongoing support and continuing education through webinars, regional training, and other learning modules.
Is financing available?
You can explore in‑house financing options through ServPro HQ (typically for new franchise purchases) subject to approval.
Additionally, ServPro is listed in the SBA Franchise Directory, so you may be eligible for SBA loans or other third‑party financing for the investment. Inquire below to discuss additional options or referrals.
Are territories exclusive?
No — ServPro does not offer fully exclusive territories in most cases. According to recent disclosures, they assign “operating territories” (based on population size), but reserve the right to open or serve customers outside those boundaries, and do not guarantee that other ServPro units won’t encroach.
Learn More About Owning a SERVPRO or Similar Franchise
Additional Resources
Blog resources & guides
Blind Spots of Buying a Franchise and How a Franchise Consultant Can Help
Top 6 Financial Questions to Ask Before Buying a Franchise
Is Franchising Right For You? Take Our Franchising Quiz
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Disclaimer + Data Updated: 9-30-2025
Information is for general purposes only and based on the latest available Franchise Disclosure Document (FDD). Details may have changed in the most recent FDD. No offer to sell or solicitation to buy a franchise is being made. Offers are made only through a registered FDD. Franchise availability may vary by location. There is no guarantee of financial performance or success. All business ventures, including franchising, involve risk. Always consult legal and financial professionals before investing.
