Being a franchisee includes both risk and responsibility. Franchisees must invest in the business and bear the bulk of the losses and gains. Being the boss is both exhilarating and terrifying, and it's easy to see why someone might choose to become a franchisee.
Research
According to studies, potential franchisees are primarily motivated by research. They speak with current franchisees of the franchises they are considering, look over company paperwork, meet with company personnel, and even visit actual franchise sites.
Information from current franchisees in the company has a big effect on potential franchisees. A real franchisee may share first-hand experience with the brand the person is contemplating, discussing their accomplishments, challenges, degree of assistance, and training quality.
Franchisee research frequently covers certain parts of the franchiser's business operations, such as how simple it is to manage a franchised unit, what sort of assistance the company provides franchisees, and what amount of brand awareness the business has.
The Risks of an Independent Business
The common reason new franchise owners choose a franchise instead of an independent business is because of the significant risk of running an independent business, along with the franchisee's lack of business expertise. New franchisees can also follow along with fellow franchisees and ask questions, which is a great advantage over being an independent business owner.
Opportunity is Key
Opportunity is a key component for some franchisees. Since some franchises have limited territories or are looking to expand aggressively, the opportunity for a new franchisee to join may be limited by time. If you are interested in a franchise, you should begin the candidate process as soon as possible.
If you would like to learn more about franchisee motivation, please schedule a brief call with me.
